Windows virtual earth 3d4/27/2023 ![]() “It’s extremely intuitive and easy to use with no formal training required. Organisations can use Virtual Earth’s flexible API’s to integrate with their existing business data and interoperate with their information systems providing “unlimited opportunities for customisation and personalisation”, says Ulm. ![]() The Virtual Earth platform enables easy integration with existing investments through an open standards platform. After users submit information, the web server requests a map from Virtual Earth using technologies such as JavaScript APIs or SOAP-based HTML. Users can access it from virtually any device capable of receiving web data. Virtual Earth operates across the Internet or a company’s intranet. “You can improve control over shipment and delivery schedules by tracking and visualising status reports and potential risks on a Virtual Earth map,” said Ulm. Users can visualise data by integrating line-of-business applications with location-based information, such as GeoRSS feeds or manufacturing schedule status per location. “Similarly, you can integrate Virtual Earth with business intelligence applications to visualise information, such as operational performance per location or regional sales statistics,” said Ulm. However, Joe’s Plastics could easily implement and integrate RFID or GPS technology into the Virtual Earth environment to create a way for employees to track in real time assets as part of a broader supply chain process. The Virtual Earth imagery and data is a static representation of a map rather than real time. “They could allow their customers to visualise manufacturing sites through exclusive bird’s eye and hybrid views, and offering visuals of shipments in transit,” said Ulm. ![]() The company could also seamlessly integrate the Virtual Earth platform with existing websites, applications, and services to deliver highly visual, locally relevant manufacturing information to customers. “With the Microsoft Virtual Earth platform, Joe’s Plastics could create an immersive experience enabling them to better visualise their supply chain,” said Ulm. How could Joe benefit from using Virtual Earth?Īccording to Peter Ulm, Virtual Earth could be an asset to Joe’s Plastics in a number of ways, namely strengthening customer connections, improving business insight and growth through greater innovation. To take a hypothetical example: Joe’s Plastics produces products which it transports locally and overseas, and employs around 100 people. The service-oriented architecture within Virtual Earth enables manufacturing firms to easily develop solutions that use features such as imagery, dynamic maps, driving directions and data visualisation and reporting capabilities. That is, Microsoft is aiming to provide something that is focused on the customer, personalised, integrated and available anywhere, regardless of connectivity or device. He describes the platform as part of the company’s “new generation of seamless, service-centric experiences”. “One of the benefits of Virtual Earth is that it can easily be scaled up or down to suit businesses of all sizes,” said Ulm. The Microsoft Virtual Earth platform is an integrated set of services that combines advanced viewing options, including exclusive bird’s eye and hybrid views, aerial and enhanced 3D models with innovative mapping, location and search functionality. That led Microsoft to add more features to its Virtual Earth platform which can assist manufacturers to search, locate and visualise supply chain and other locally relevant information. Managing growth and scaling new technology are critical business concerns as old technologies cease to work as effectively as before.Īccording to Peter Ulm, successful supply chains need agile technologies for profitability, reduced process complexity, and improved insight into customer needs. MANUFACTURING companies around the world are pushing to innovate and deliver, whilst at the same time trying to optimise complex business processes. Peter Ulm, the new business development manager for Microsoft’s Virtual Earth business across Australia and New Zealand, spoke to Paula Wallace about how new map detail and feature enhancements are empowering manufacturers to visualise their supply chains and gain greater business intelligence.
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