Pictorial logo examples4/25/2023 ![]() ![]() For brands that wish to establish their presence internationally, they cannot risk confusing or offending their overseas audience. When crafting a pictorial logo, try to gain perspective from multiple aspects and look beyond the social and cultural context. Or narrate a story with a pictorial mark and repeat it until a time people start to develop an association with your brand and recall the story. However certain consideration would enable brands to minimize failure.Ĭhoose a pictorial mark that narrates a unique story. There is a possibility it can work for the brand or backfire. Why use pictorial mark?Įmerging branding or recent startups consider the idea of a pictorial mark logo a gamble. Ideally, pictorial mark logos are able to create associations between the brand and consumer through literal or abstract imagery. A logo designbecomes a symbol for a company’s identity in the long run. There is a popular argument that a logo is essentially a symbol but that is far from true. In fact, pictorial marks have a better chance to becoming iconic logos than word marks. Since they are the visual symbols for a brand, they are more readily recognized for what they represent. The actual logo is inspired from the woodcut of a siren (a mermaid with 2 fishtails) from the 16 th century and the original logo was brown instead of green. Even if you avoid the active social culture and live in a cave, I can bet you’ve still seen the logo perhaps on a discarded cup, or as a meme. The motive behind a bitten apple was so that people don’t confuse it with a cherry.Īnother iconic pictorial mark is that of Starbucks. This logo was immediately replaced by a rainbow apple, designed by Rob Janoff. Apple’s first logo, designed by Ron Wayne, depicted Sir Isaac Newton sitting under an apple tree. ![]() Moreover, they have profound importance when it comes to adding a background story to a brand. Luckily pictorial mark logos can be universal symbols for a brand and do not require any explanation regardless of language or culture. Pictorial mark logos often take the status of iconic logos such as Apple that showcases an image to make a quicker connection with the audience due to an already recognizable image. Pictorial marks or simply drawings comprise of everything from line art to detailed drawings that uses actual imagery as an identifier for a brand instead of the word mark or symbol.
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